FundingRelations.com is the predominant online resource for investors and entrepreneurs, facilitating investor awareness and efficient communication.

 

We seek to:

1.) Give entrepreneurs a convenient access point to a large number of potential investors, by providing corporate advisory and marketing services related to financing their growth and expansion, and also by making available information regarding funding sources and types

2.) Provide a wealth of investment opportunities to private equity/venture capital/angel investment firms, by creating a catalogue of company profiles and business plans conforming to specific, searchable criterion

 

 

 

Investor Awareness is a term used in investor relations by public companies to describe how well their investors, and the investment market in general, know their business. Its significance is that investors are expected to base their investment decisions on awareness and knowledge, and a lack of these may lead to a low profile amongst its peers in the market (i.e., competing businesses and investment opportunities), to the detriment of the business.

Investor awareness is knowledge the investment community has of a company. It can be looked at like this: “Do investors know about your company?” If the answer is “yes,” then it could be said that the company has “good investor awareness” which means investors have knowledge of, are conscious of, or have a perception of a company and are very aware of its products and services. If we were to assume that a company has “no investor awareness” or “poor investor awareness,” then the company has probably done a poor job at creating visibility in the investment community and likely no one outside of the company's offices (or friends and family) has knowledge of the company.

Investor Awareness Services We Provide:

Public and private companies are required to disseminate complete, fair, accurate, understandable AND interesting information in order to reinforce the credibility of management, develop meaningful relationships, and protect their reputation with Wall Street and individual investors.

We at Funding Relations-Investor Awareness understand what it takes to build long-term advantages for your business. (Insert history of Funding Relations – Investor Awareness and our successes with prior and current clients).

Our comprehensive Investor Communications Program brings information to both current stockholders AND a broader market audience – and communicates the true value of a company and its long-term potential to the financial community. Serving NYSE, ASE, NASDAQ and OTCBB companies, we enhance each client’s fair market value through increased public awareness and an enhanced corporate image.

Our Methodology:

 

1.     Guidance from our staff with expertise in media and investor relations. Our IR professionals provide a fresh approach to traditional investor relations. These seasoned executives have a wealth of experience arranging road shows, directing introductions, and a full range of other financial marketing initiatives that will help your company effectively communicate with its customers, shareholders and potential investors. Additionally, by linking your company with hundreds of financial and business media outlets in your service area, we can help you establish credibility.

 

2.     Strategic evaluation & sharpening of corporate focus/mission. IR is about attaining a fair and accurate valuation of your business. Every client engagement begins with a thorough analysis to understand client fundamentals, industry and market details, as well as past investor relations experiences. Together with due diligence briefings from management, we develop program objectives and solutions that serve as the blueprint for your entire investor awareness program as it unfolds. This also enables your company to build on its foundation of success while maintaining a consistent image (and message) throughout the investor awareness process.

 

3.     Institutional/Audience targeting and sell-side analyst targeting – Through innovative message crafting, we help companies tell their stories in ways that attract the attention of the financial community. We recognize the importance of demonstrating vision and of showcasing management’s ability to deliver results. We tailor news releases, corporate profiles, media materials and investor kits that engage the financial marketplace. Also, we innovatively utilize teleconference calls, web broadcasts, fax and email broadcasts and investor visibility campaigns.

 

4.     Optimized News Releases, Placed Articles, Opt-In Email Campaigns and Blogs. As part of investor outreach, a fully functional multimedia Internet page that tells your company’s story (and your customers’ ongoing reaction to it) is one of the most effective ways to reach potential investors and customers. Additionally, placement of an informative, eye-catching article in newspapers throughout your targeted business area guarantees increased awareness among their readership. Opt-in email campaigns offer your company the chance to make contact with hard-to-reach segments of the population, including specific geo-targets, recent subscribers and paid subscribers. Finally, the creation of a CEO and/or corporate blog is one of the best ways to get search engine visibility, increase website traffic, and showcase your company’s leading “voice”.

 

5.     Shareholder communications - Every business has a wealth of information about its industry, its product or service, or tips on how to do something better. A company that offers interesting or newsworthy press releases, product updates, educational articles and tips, and industry news and opinions AND then syndicates its content on its website (and through an RSS feed) is likely to increase awareness among investors. The Internet has passed TV and newspapers to become the number one choice for news and information in the 18 to 54 year age group – and has changed the way companies reach out to investors and consumers. Companies must utilize technology in the most effective (and efficient) manner. Financial statements/other literature will be easily accessible through your corporation’s website, and an investor relations email address will be added to field inquiries from shareholders. Additionally, investors/customers will be able to sign up for an email notification list which distributes company news immediately upon release, be it the announcement of profits, quarterly earnings reports, SEC filings or annual reports.

 

6.     Independent Analyst Reports – We offer independent analyst reports (designed to lend credibility) from analysts who have been asked by the financial media to comment on other well-known companies. These analysts offer Full Analyst Research Reports (targeted to retail and/or institutional investors, and investment bankers), Analyst Coverage of company press releases, Internet Radio and Internet Video.

 

7.     Road show planning, financial conference management – We ensure focused outreach to the financial community - stockbrokers, market makers, portfolio and fund managers - occurs at crucial road shows, meetings, seminars and conferences. We also introduce our clients to our strategic network of investors who look to us to learn about various investment opportunities.

 

8.     IPO planning, implementation and post-IPO programs. For rapidly growing, successful businesses that generate over a million dollars in net annual income, the public sale of ownership interests can generate funds for working capital, repayment of debt, diversification, acquisitions, marketing and other uses. Most importantly, however, a successful public offering increases the visibility and appeal of your company – which escalates the demand and value for shares of your company. Employing professionals to assist in the IPO process is a practical necessity – and Funding Relations – Investor Awareness will ensure your company has sufficient investor awareness and appeal to make your IPO worthwhile.

 

9.     Effective and efficient follow-up to ensure ongoing activity and effort to reach intended audiences is maintained. Once begun, we anticipate and explore evolving opportunities that strengthen the original plan. A crucial part of maintaining this momentum is performing perception audits and market intelligence research. Results are utilized in the design of further materials.

 

Investor Awareness: Evaluation

 

The Investor Awareness Index is a respected unique online investor awareness ratings service that measures the combined weighting of various investor awareness attributes, as ranked by companies, vendors and service providers. Each company listed on the Index is given a score.

Some of the attributes that help comprise each company's score and/or that can help create awareness in the investment community include:

 

·          Employment of an Investor Relations representative or outside agency whose responsibility is to interact with the investment community

·          Amount of sell-side analyst coverage

·          Amount of media coverage

·          Amount of institutional ownership

·          Utilization of Web initiatives that enhance company content distribution, such as RSS, blogs, social bookmarking, and podcasts

·          Employment of a Public Relations or Corporate Communications Officer or outside agency whose responsibility is to perform PR activities

·          Quality and quantity of inbound links to company's Website

·          Participation in financial/investor conferences

·          Availability and quality of investor relations information on company's Website, and

·          Optimization of company's Website