What is Investor Relations? How can it help my company’s bottom line?
Broadly, Investor Relations (IR) encompasses all the ways a company interacts with its stakeholders and potential stakeholders. It is a strategic management responsibility that integrates finance, communication, marketing, and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies. This management responsibility applies to shareholder meetings, press conferences, private meetings with investors, company filings, and even electronic media such as a company’s web site or online advertising. Prioritizing management of these communication avenues will encourage the development of a cohesive, positive company image that will in turn foster confidence on the part of investors and contribute to fair valuation of your company’s securities. Attracting investors (and their capital) is essential for any company with aspirations of growth.
How will FundingRelations help me?
If you’re an entrepreneur or CEO who’s trying to grow your company, FundingRelations can help you attract investors by providing services which encourage effective Investor Relations. This includes the provision of company valuations, targeted e-mail marketing services, and a database of over 3,000 capital sources searchable by industry. FundingRelations works in compliance with all established professional and legal standards, and has hands on experience when it comes to attracting funding for emerging growth and middle market companies.